The right mentorship can change the course of your life. I struggled for about five years when I started my business. The biggest reason? I was stubborn and I thought I knew “enough” on my own. Then the universe shoved Jim Fortin and James Wedmore into my life. I went from living with my in-laws
If you’re getting inconsistent results or having difficulty articulating what it is you do and how you can help, here’s what to focus on for effective messaging, and it’s not what you think. Many entrepreneurs assume your copy and content are what make up your messaging, but it’s really an ecosystem with 3 powerful hidden
Bigger launches are NOT the only way to make more money. Time and time again, I see exhausted entrepreneurs focused on creating a bigger launch, better evergreen funnels, and more promotions because they believe the only way to make more money. This will keep you stuck in the hamster wheel of promoting. But I’m here
I’ve been in the online space for over 8 years. And, in this timeframe, I’ve lived with my in-laws, I’ve been in debt, and I’ve had launches that flopped. But I’ve also created numerous 7-figure courses, launched 7-figure coaching programs, and been a part of multiple 6-figure launches. Through this broad gamut of different highs
Want to know the most efficient way to adapt and grow your business? We all know that things are shifting online, and yes, I know there’s so much noise out there about “pivoting” and “shifting!” But, if you want better results, then you’ve got to focus on what it means for you and your business
A mask that I see so many entrepreneurs wear is that of a perfectionist and it’s holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection. I’m doing something a little different this time and taking us back to a previous
It’s no secret that Facebook and Instagram ad costs are rising, but, it doesn’t mean you should avoid paid advertising. You can still make money with ads and increase your profit, and this is exactly what we did in 2021. In this episode, I’m sitting down with our Chief Creative Officer, Matt Johnson and we
If people don’t like you, they will never buy from you. It doesn’t matter how good your solution is – you need connection in order to sell online. I’m sure you’ve heard about the know, like, and trust factor and how building this connection helps you make more sales, but few tell you the deep
There’s a lot of change that you experience in your life as an entrepreneur, and I know I’m not the only one experiencing shifts. I am a big believer that when you share stories inside of your brand, or podcast, or inside of content, you should really be sharing stories that you’ve already gone through
You’ve probably been told to niche down if you want to succeed in the online entrepreneur space. But I’m here to tell you it doesn’t work and that it actually creates distance from you and your purpose. In this episode, I’m digging into the real way to niche down to create more clarity in your
Ever feel like invisible forces are tripping you up, even when everything seems fine? I had no clue I was my own worst enemy until I peeled back three “identities” I’d been wearing. First, I thought being a “good guy” meant never rocking the boat. Turns out, it just let standards slip and boundaries vanish.
Ever feel like life is out to get you? Divorces, broken partnerships, a business that tanks… Over the past three years, I’ve been slapped with problem after problem, change after change stripped down to nothing and stuck in survival mode. I found a handful of lessons that helped me move through the chaos faster, rebuild
Ever post two almost-identical reels and one explodes with 2 M views while the other flops at 8 K? That happened to me, and I was scratching my head. I dug into Content Lab’s analytics and realized it wasn’t just the framework it was the teaching. The videos that blew up weren’t simple tutorials. They
Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we’re replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable
Ever scroll past a post that nails your exact pain point and think, “How did they get inside my head?” If it doesn’t happen every day, we need to fix that. I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift
“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a
