Practice May Make Perfect, But Perfect Kills Practice

A mask that I see so many entrepreneurs wear is that of a perfectionist and it’s holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection. I’m doing something a little different this time and taking us back to a previous

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Our Paid Ads Philosophy That Turned $700K Into $2.4 Million

It’s no secret that Facebook and Instagram ad costs are rising, but, it doesn’t mean you should avoid paid advertising. You can still make money with ads and increase your profit, and this is exactly what we did in 2021. In this episode, I’m sitting down with our Chief Creative Officer, Matt Johnson and we

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What Authentic Connection Really Is And How To Build It

If people don’t like you, they will never buy from you. It doesn’t matter how good your solution is – you need connection in order to sell online. I’m sure you’ve heard about the know, like, and trust factor and how building this connection helps you make more sales, but few tell you the deep

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Gaining Back Your Power By Learning To Let Go

There’s a lot of change that you experience in your life as an entrepreneur, and I know I’m not the only one experiencing shifts. I am a big believer that when you share stories inside of your brand, or podcast, or inside of content, you should really be sharing stories that you’ve already gone through

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Niching Down Doesn’t Work: Stop Targeting & Start Attracting

You’ve probably been told to niche down if you want to succeed in the online entrepreneur space. But I’m here to tell you it doesn’t work and that it actually creates distance from you and your purpose. In this episode, I’m digging into the real way to niche down to create more clarity in your

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Are You Communicating From Problems or Solutions?

Communication is everything. And the better the communication, the more engagement you’ll see from your audience, the more sales you’ll have, and you’ll even create deeper connections. In this episode, I’m breaking down a simple process for communicating in a way that connects with people. One of the biggest struggles I see when a student’s

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Latest Posts

Why You’re Replaceable (And How Not To Be)

Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we’re replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable

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Stop Crafting Generic Copy, Diagnose Your Audience

Ever scroll past a post that nails your exact pain point and think, “How did they get inside my head?” If it doesn’t happen every day, we need to fix that.  I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift

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The 2 Questions That Kill Sales Objections

“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a

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Building a Messaging Bridge To Create Demand – Part 3

Ever feel like you’re preaching into the void? You launch your solution, shout about the features… and hear crickets. They’re not ignoring you they just can’t see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today’s world,

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Building a Messaging Bridge To Create Demand – Part 2

Ever felt like you’re pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you’re driving 40 mph and your car starts shaking. A sign that reads “We fix timing belts” won’t make you stop you

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How To Bridge The Gap From Problem To Solution In Your Messaging

When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?

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