Episode Title: 6 Ways To Increase Back-End Sales and Follow-Ups

6 Ways To Increase Back-End Sales and Follow-Ups

There are a lot of different ways to make sales in your business. Most people focus on the front end and getting as many first-time buyers as possible, which every business needs, of course. But a common mistake I see happening is entrepreneurs creating more and more front-end offers. This can muddle your messaging and

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Episode Title: Journey Into the Life of Brandon Lucero With Rachel Duffy

Journey Into the Life of Brandon Lucero With Rachel Duffy

I can’t believe I’m announcing the 200th episode of our podcast – it blows my mind, and I’m so thankful for every single listener. And, as Rachel points out early in the interview, the New Generation Podcast has a global ranking of the top 1% of all podcasts across all categories. It’s unreal, and it’s

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Episode Title: Finding Your Million Dollar Headlines, Topics and Messaging

Finding Your Million Dollar Headlines, Topics and Messaging

You can have a top-notch strategy and all the frameworks (aka gift wrapping and build-up), and it can even be something your audience has talked about over and over… but it still misses the mark. In this episode, I’m sharing how to identify what your audience truly wants so you can sell like crazy. Listen

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Episode Title: Messaging Secrets That Can 3x Your Launch Results

Messaging Secrets That Can 3x Your Launch Results

As the online business landscape changes… I’ve noticed more and more entrepreneurs saying they’ve seen a plateau in sales, their launches aren’t scaling, or the launch never took off at all. If this is you, too, you’re in the right place. In this episode, I’m sharing messaging secrets that will take your launches to the

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Episode Title: The 5 Biggest Funnel Messaging Mistakes

The 5 Biggest Funnel Messaging Mistakes

Over the past few years, our team has worked with over 1,700 course creators, and we’ve recognized common mistakes and behaviors that lead to unwanted results like funnels that don’t work, low show-up rates to webinars, or launches that flop (or never take place after being planned). Sometimes, it’s one shift, one change, one common

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Episode Title: Entrepreneurship, Parenthood, Aliens, Signs, and More with Rachel Duffy

Entrepreneurship, Parenthood, Aliens, Signs, and More with Rachel Duffy

Dozens of people reached out to me after the objection-busting podcast series with Rachel Duffy and wanted more. So we got together and recorded an episode about entrepreneurship and parenthood… but the conversation became so much more than that. From parenthood to aliens, metaphysical stories, signs, and lots in between, this episode blossomed into a

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Episode Title: Messaging That Crafts NO-BRAINER Offers

Messaging That Crafts NO-BRAINER Offers

People tend to put offers together like a list of ingredients… guarantees, bonuses, and roadmaps. These things help sell your offer, but the real game-changer may surprise you. Many entrepreneurs focus on the offer itself and then build the messaging to go along with it. But this is backward.  In this episode, I’m diving into

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Latest Posts

Why Your Audience Isn’t Buying (And the One Language Shift That Fixes It)

Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d

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Grounded Parenting Blew UP This Week! Here’s How

Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800

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Business By Design is open and I’m giving $12k+ of bonuses

Ever get overwhelmed by all the free trainings, tools, and “next big things” online? I definitely have. Two years ago I signed up for half a dozen “must-have” programs… and never finished any. So this year, I wanted to do something different. No fluff. No 100-page workbooks you’ll never open. Today on the podcast, I’m

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