If you want to grow your business, building your “know-like-trust” factor is important – we hear it all the time from marketing gurus online! But HOW do you build it? I get this question all the time. Maybe you’re wondering about it, too! And, to be honest, there are 3 levels of trust you need
One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it’s great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100
One of the most overlooked parts of messaging is writing headlines. Entrepreneurs tend to focus so much on the content of the webinar, the email, the blog post, the ad… and the headline gets shuffled to the side. But the headline is what pulls people in! It’s one of the most crucial pieces in your
We’ve built several irresistible offers over the years, and I’ll tell you this – there was no guesswork or surveying involved. Instead, we used data and messaging to influence the offer. If you want to create your own irresistible offer, then you must consider messaging! This is something so many entrepreneurs leave out in the
What’s really keeping you from getting the results you want? After working with thousands of students over the years, I’ve noticed the #1 thing holding them back is “waiting” or “overthinking.” And I’ve put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another
Usually, I keep our VIP guest speakers private and exclusive to New Generation Mastery + Mentorship members and students. However, the recent feedback on a particular training was so HUGE that I wanted to share it with you! One of the hardest things to do when growing a business is growing a team and building
When working on your business, many entrepreneurs focus on what needs to be done next. What new strategy should I try? What should I change? What’s the latest funnel hack? But sometimes, the MOST growth can come from letting go of something. Listen to one of our most powerful episodes on the New Generation Mastery
When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content. Ready to learn why and how to connect with your
One question I hear all the time… If you had to start all over and build a million-dollar business in 2024, how would you do it? And today, I’m going to answer it alongside my good friend James Wedmore. If you don’t know James, his online course business has over $80 million in sales, he
Imagine using only a few sentences to help your audience understand the root cause of their problem and see you and what you provide as the solution. You’d know what to say and when to say it to build the bridge between the problem and your solution, ultimately bringing in more sales. This is the
We’re kicking off the year with a new podcast series, and in this first episode, we’ll discuss a critical yet often overlooked aspect of marketing: why talking about the solution and root cause too soon can push your audience away. Listen in and discover why jumping into solutions prematurely can disengage your audience, the signs
Are you overloading your webinars and presentations with too much information? Wondering why attendees love your content but never make a purchase? This week on the podcast I reveal the secret to engaging and converting your audience by teaching concepts instead of just delivering information. Learn how to add value, build connections, and create demand
In this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM
The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the
After working with over 3000 entrepreneurs, I’ve noticed one of the biggest challenges is building an efficient team, and for a lot of people the first step is hiring virtual assistants. But they often end up micromanaging or hiring assistants who cause more headaches than relief. In this episode, I talk to one of our
Today we are releasing one of the deepest and most impactful episodes on the podcast. This year, 2024, has lead to some of my biggest lessons, growth in this life but that happened because of the deepest levels of pain and overwhelm I have ever felt. Some of those events were things like getting hit
