Your offer is not your product, and understanding this crucial distinction can make or break your sales. In this episode, I dive into what an offer truly is, how to craft effective messaging around it, and why focusing on solving problems is the key to success. Listen in an discover strategies to uncover the real needs
I remember how long it took me to make my first sale for $397. It took weeks of work! While it felt like a HUGE win, I kept wondering… How the heck do I bring in sales every day?! Since then we’ve hit milestone after milestone, from our first $100K, to $500k, and then on
One of the most underrated elements of online selling is understanding and mastering the ‘angle’ of your product. Today on the podcast, I dive deep into how to effectively position your product to solve specific problems and attract customers. If you’re experiencing flat sales despite describing your product’s features, it’s time to rethink your approach.
The results are in from my low ticket funnel, and we made sales on the very first day! Today on the podcast, I dive deep into the initial results, the data I’ve collected, and the changes I’m planning to make. I’ll break down what a low ticket funnel is, the funnel’s current strategy, and why acquiring
Imagine generating high-quality leads without spending a dime on ads. Sounds amazing, right? In this episode of The New Generation Entrepreneur Podcast, I update you on my new funnel project and share actionable insights on how you can eliminate ad spend and profit from your online business efforts. Learn about my new $17 offer and
A few weeks ago I set off to get back to my roots and build a sales funnel entirely on my own–no team involved (they have other things to do!). Today on the podcast, I’m diving into that project with all of you. I’ll be documenting the whole process as a series, sharing insights on
Sometimes, we get so caught up in frameworks, marketing, and strategies that we overlook the most important part of being an online course creator: purpose. We’re here to enrich lives and help people through their struggles. In this episode, I’m sharing my experiences of losing sight of this and the powerful difference purpose can make.
We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, “Why am I not ‘there’ yet?”, or, “What’s wrong with me? Why Can’t I figure this out?” It’s especially easy to fall into these thoughts and emotions when starting something new like a
You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get
Dr. Kyle Stanley is one of our students who has transformed his business just by honing his communication and messaging skills. He has an important mission helping fellow dentists master their mental and relational health so that they can have sustainable success in their careers and in their lives. And today on the podcast, Kyle
Ever feel like life is out to get you? Divorces, broken partnerships, a business that tanks… Over the past three years, I’ve been slapped with problem after problem, change after change stripped down to nothing and stuck in survival mode. I found a handful of lessons that helped me move through the chaos faster, rebuild
Ever post two almost-identical reels and one explodes with 2 M views while the other flops at 8 K? That happened to me, and I was scratching my head. I dug into Content Lab’s analytics and realized it wasn’t just the framework it was the teaching. The videos that blew up weren’t simple tutorials. They
Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we’re replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable
Ever scroll past a post that nails your exact pain point and think, “How did they get inside my head?” If it doesn’t happen every day, we need to fix that. I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift
“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a
Ever feel like you’re preaching into the void? You launch your solution, shout about the features… and hear crickets. They’re not ignoring you they just can’t see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today’s world,
