One of the biggest reasons why people aren’t consuming your content is because they don’t find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or big realizations, that’s the stuff that gets the clicks and most
You’ve heard me say it for years, more information doesn’t drive sales. So what does? Well, it’s all about the hooks—the language and communication that drive people into action. Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying
This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world. Today on the podccast I’m talking about building a brand off of real authenticity, not fake authenticity. If you don’t understand the difference, you will by the end. I delve into
Ever feel like your emails and ads aren’t getting the attention they deserve? One of the most important aspects of marketing is actually the headline. That’s what stops the scroll and grabs attention. In this episode, we explore how using AI, specifically ChatGPT, can transform your headline game. Listen in to discover key messaging frameworks,
I’m challenging you to reconsider the approach to solving problems in your audience’s life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we’ll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, ‘monster’ programs aimed at solving multiple issues. Tailoring a
You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get
If you’re overwhelmed by the thought of using AI in your business, you’re not alone. Anyone who’s been browsing the internet recently, has definitely encountered AI-driven content… and there are a lot of different tools available. It might feel impossible to figure out what’s right for your business. Today’s guest is here to clear up the confusion.
If you had asked me even at the beginning of this year, I would’ve told you I never thought I’d talk about this topic… But here we are diving into messaging and AI. In this episode, I explain why I resisted using AI in our business and what changed my perspective. I’ll share two main
Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life. In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal
How many of you know why you’re doing what you’re doing inside of the funnels you’re creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you’re doing every single step? Today we dive into how to build funnels
Ever post two almost-identical reels and one explodes with 2 M views while the other flops at 8 K? That happened to me, and I was scratching my head. I dug into Content Lab’s analytics and realized it wasn’t just the framework it was the teaching. The videos that blew up weren’t simple tutorials. They
Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we’re replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable
Ever scroll past a post that nails your exact pain point and think, “How did they get inside my head?” If it doesn’t happen every day, we need to fix that. I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift
“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a
Ever feel like you’re preaching into the void? You launch your solution, shout about the features… and hear crickets. They’re not ignoring you they just can’t see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today’s world,
Ever felt like you’re pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you’re driving 40 mph and your car starts shaking. A sign that reads “We fix timing belts” won’t make you stop you
