I often hear people debating and even battling about evergreen sales versus launch sales, with proponents of each side bashing the other. Today, I’m ending that debate by sharing my experiences and insights from using both models over the past two years in our business. Listen in and discover the pros and cons of each strategy
What if you could give every student a one-on-one coach without ever filming another video? I had Jenna Soard back on the mic this week. she’s the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules. We dove deep into the exact tools and strategies she uses
Everyone’s losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it’s going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I’d lost sight of why I’m
Ever wondered why AI isn’t the magic bullet for your messaging? Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they’re amplifying what’s already broken. I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic
How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right? I sat down with Dan Colos—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their
We all want content that grabs clicks, followers, and sales. But if you’re only leaning on urgency and social proof, you’re missing out on the deeper magic: belief shifting. I used a parenting analogy on the podcast—comparing a boss yelling “Do it now!” versus calmly asking for help—to show why persuasive triggers spark action but
Ever feel like everyone’s screaming at you to hustle until your eyeballs bleed? But cling to “work-life balance” and they say you’ll never make real money. As a dad, I’ve been there. I need a business that pays the bills without missing bedtime stories. That’s why I sat down with Dan and Nicole Culver—two of
