Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the “ohhhh, now I get it” head-nod, or even physically throw their hands in the air? Well, in this episode I’m sharing how to access your audience’s subconscious mind
As entrepreneurs, we have SO many ideas. We see so much potential in several different directions, multiple opportunities pop up at once, and we’re excited about the options. This can make it difficult to figure out what direction you actually want to go in. In this episode, I’m sharing my decision-making process as an entrepreneur
Ever get seduced by the dream of sipping Mai Tais on the beach while your course prints cash? Spoiler: that’s a mirage. This year, I risked everything—divorce fallout, wiping my savings, betting it all on one launch. My team’s paychecks, my comfort zone, my millionaire status… all on the line. And it taught me one
AI is blowing up right now, and you’ve probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do all the work, your content sounds like a million others. So which camp should you join? Spoiler: neither. I’ve spent weeks building AI “bots” that
Ever wonder why some videos explode and others flop? I’ve spent the last 30 days obsessively testing TikTok, Reels, YouTube Shorts—you name it—to uncover the exact formula that stops the scroll. And it all boils down to three simple ingredients: speed, ease, and pure relatability. Picture this: I’m making lunches for my kids, bedtime takes
Want to know why your launches flop? Because you’re pitching your course—instead of solving a laser-focused problem. True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I’m too tough to ask for help. Once I did, I realized I’d been selling
I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it’s still climbing. What changed? A tiny psychological tweak in our communication. Here’s the backstory: I’ve been knee-deep in AI, solo parenting chaos, and business
What if you could give every student a one-on-one coach without ever filming another video? I had Jenna Soard back on the mic this week. she’s the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules. We dove deep into the exact tools and strategies she uses
