If you want a client in the next 7 days, this episode may be exactly what you need. About a year ago I noticed a lot of the “wins” our students would share with us were coming from the same three types of messaging frameworks. But, I also noticed something a little odd – in
It’s no secret I ran into a lot of financial issues while starting and growing my business. Now, I have a million-dollar business, investments, savings, etc., and I’m sharing all the hard-learned lessons with you on the podcast. These are the lessons you’re NOT taught in school – well, I sure wasn’t. I didn’t know
We hear it all the time in business… “Focus on sales. Generate revenue. Build revenue.” Gurus in the space lean in and teach how to create more income for your business. But no one really sits down and tells you what to do with the money once it comes in, where to invest it, and
You can deliver absolute gold to people, and have them question whether it’s of value to them. It’s one of the most frustrating things as an unheard entrepreneur. You have the skills, the knowledge, and the ability to help (including the heart for helping them), but no one seems to be paying attention. This is
I’m sure you’ve heard me talk about messaging, invisible elements, and my programs before. Here’s all of it in action with a coach in my program who’s living it out. She went from confused and wondering how to be authentic in your message, to full clarity on her next right step. In this episode, you’ll
If you let fear control your message, mission, and your purpose… not only will it bring you down, but it will also destroy your business. The fear of being canceled, or getting haters, plagues our industry, and anyone with an online presence might feel like they have to walk on eggshells around their purpose, their
One of the reasons why a lot of unheard entrepreneurs don’t have great messaging is because they don’t actually know what messaging is. A lot of people have a misconception of what messaging is so in this episode I’m breaking down real-life examples of great messaging and how it can work for YOU, how to
Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you’ll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode,
Do you ever feel like you’re putting out really valuable content and no one is paying attention to it, but, you’re not sure why? You’re not alone. I experienced this, and so do so many other entrepreneurs. It’s what I call the Unheard Entrepreneur Trap and I help people break out of it with 6
Want to gain more traction with your content and connect on a deeper level? If no one’s paying attention to your content, you’re having a hard time getting people to opt-in, or sales aren’t what you want them to be it’s tempting to think you have a bad product or be hard on yourself, but
Ever feel like life is out to get you? Divorces, broken partnerships, a business that tanks… Over the past three years, I’ve been slapped with problem after problem, change after change stripped down to nothing and stuck in survival mode. I found a handful of lessons that helped me move through the chaos faster, rebuild
Ever post two almost-identical reels and one explodes with 2 M views while the other flops at 8 K? That happened to me, and I was scratching my head. I dug into Content Lab’s analytics and realized it wasn’t just the framework it was the teaching. The videos that blew up weren’t simple tutorials. They
Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we’re replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable
Ever scroll past a post that nails your exact pain point and think, “How did they get inside my head?” If it doesn’t happen every day, we need to fix that. I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift
“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a
Ever feel like you’re preaching into the void? You launch your solution, shout about the features… and hear crickets. They’re not ignoring you they just can’t see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today’s world,
