PSA: Content Has Changed and Won’t Be The Same For Course Creators

It’s true! The online space is shifting, and it’s shifting fast. With as many online entrepreneurs as there are right now, it is crucial that your business and message stand out. In this episode, I talk about the importance of not only shifting your message but also shifting the mindset that you operate from. There

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Crafting a Message So Powerful People Are Compelled To Listen

If you’re an entrepreneur who is struggling to get people to enroll in your message, then this episode is for you! In this episode, I talk about how your message is what allows you to stand out and gives you the space to stand up for what you believe in. Crafting a powerful message can

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Using Thought Reversals BEYOND Video

If you’ve followed me for any time at all, you’re probably familiar with the term “Thought Reversal”. In this episode, I talk about how Thought Reversals became such an integral part of what I practice and teach and how they can be used in your business. Understanding that Thought Reversals are more than a style

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Change Who You Are, Change The Results You Have with Jim Fortin

Are you ready to have the business you’ve always wanted? In my interview with my mentor, Jim Fortin, we discuss his Be-Do-Have model that has helped countless entrepreneurs create the business of their dreams. Working with Jim helped me go from $40K in debt to having a million-dollar business and has created change in all

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Latest Posts

Why You’re Replaceable (And How Not To Be)

Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we’re replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable

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Stop Crafting Generic Copy, Diagnose Your Audience

Ever scroll past a post that nails your exact pain point and think, “How did they get inside my head?” If it doesn’t happen every day, we need to fix that.  I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift

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The 2 Questions That Kill Sales Objections

“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a

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Building a Messaging Bridge To Create Demand – Part 3

Ever feel like you’re preaching into the void? You launch your solution, shout about the features… and hear crickets. They’re not ignoring you they just can’t see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today’s world,

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Building a Messaging Bridge To Create Demand – Part 2

Ever felt like you’re pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you’re driving 40 mph and your car starts shaking. A sign that reads “We fix timing belts” won’t make you stop you

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How To Bridge The Gap From Problem To Solution In Your Messaging

When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?

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