Using Specificity To Access Your Audience’s Subconscious

Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the “ohhhh, now I get it” head-nod, or even physically throw their hands in the air? Well, in this episode I’m going to be talking about what I call

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The Two Most Powerful Invisible Elements To Transform Your Messaging

Recently, I’ve been noticing a pattern with my students that have been seeing incredible results in a short amount of time. There are a couple of elements that they are incorporating into their business and it’s not audience size, more income to invest in the business, or even putting more time into the business… In

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How To Create Mind-Blowing Content Using “Contexts” In Messaging

Have you ever wondered how people create mind-blowing and perspective-shifting content that leaves their audience wanting more and more? In this episode, I’m going to give you a tool that you can start using to completely shift your content and connect with your audience on a deeper level than ever before. When you start to

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Using Mastery To Go From Influencer To Thought Leader

How do you become a Thought Leader? The formula is simpler than you might think! In this episode, I’ll be breaking down the formula to becoming a Thought Leader and how mastery is the key element you need to lean into. Most online entrepreneurs make the mistake of focusing on followers and growing a “following,”

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Are You Getting Your Audience To “Self-Identify” In Marketing?

If you’ve been following me for a while, you’ve probably heard me mention the “head nod effect” when it comes to creating content, but you might not be entirely sure what that actually means. In this episode, I dive deep into unpacking what this “head nod effect” is all about and give you simple steps

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Latest Posts

Why You’re Replaceable (And How Not To Be)

Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we’re replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable

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Stop Crafting Generic Copy, Diagnose Your Audience

Ever scroll past a post that nails your exact pain point and think, “How did they get inside my head?” If it doesn’t happen every day, we need to fix that.  I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift

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The 2 Questions That Kill Sales Objections

“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a

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Building a Messaging Bridge To Create Demand – Part 3

Ever feel like you’re preaching into the void? You launch your solution, shout about the features… and hear crickets. They’re not ignoring you they just can’t see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today’s world,

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Building a Messaging Bridge To Create Demand – Part 2

Ever felt like you’re pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you’re driving 40 mph and your car starts shaking. A sign that reads “We fix timing belts” won’t make you stop you

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How To Bridge The Gap From Problem To Solution In Your Messaging

When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?

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