The Great ‘Online Expert’ Reset of 2026 – Part 1: What Nobody’s Saying

Have you felt stuck lately sales flatlining, content fizzling, and wondering what happened? I’ve seen more change in this space over the last 12 months than in the past decade. AI’s rewriting the rules, algorithms are pickier, and everyone’s drowning in offers.

It’s like riding a roller coaster blindfolded… until you get off and finally see the tracks. That’s why I’m kicking off a three-part podcast series on how I’d build a business from scratch in 2026 starting with what’s actually changed and why old tactics won’t work anymore.

Today on the podcast, we dive into part one: The New Rules of the Game

Listen in and discover:

  • Why AI isn’t just a fancy tool it’s rewriting how people consume information
  • The “river” of content that’s never been bigger and the blockers keeping you out
  • How ultra-specific messaging (not features) is your new secret weapon
  • Why ads → webinar is yesterday’s playbook and what to do instead
  • The power of organic virality + retargeting your top-performing clips

If you’ve ever wondered why people aren’t buying despite your best offers, this episode will light the path forward.

Tune in now and learn what you need to thrive in the era of AI, algorithms, and attention scarcity.

Ready to go further into building a business? Check out this free resource from my mentor and friend James Wedmore – https://brandonlucero.com/bbd

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