Welcome to the podcast that talks about the NEW way to thrive in business, entrepreneurship, and life. As a new generation entrepreneur, you go against the grain, say no to society norms and say YES to change in order to create a happier and more fulfilled world.


Episode 45:PSA: Content Has Changed and Won't Be The Same For Course Creators

Why The New Generation Entrepreneur Podcast?

The New Gen Entrepreneur Podcast is hosted by Brandon Lucero, founder of The Video 4x Effect Methodology, and widely viewed as the leader in creating impactful and RIO driven messaging for entrepreneurs. After 7+ years as a business owner himself, and several years of working with leaders like Carrie Green, James Wedmore, Jim Fortin, Caitlin Bacher, Rick Mulready, and Stacy Tuschl, Brandon has a ton of not only messaging but just overall LIFE experiences that all play an integral part in all of our entrepreneurial worlds.

This podcast is about the highs , the lows, the woo-woo, and the "oh my gosh I never even realized that" of entrepreneurship, so you can start shedding the beliefs and identities that are holding YOU back from success.

PSA: Content Has Changed and Won’t Be The Same For Course Creators

It’s true! The online space is shifting, and it’s shifting fast AND this includes your content and messaging. With as many online entrepreneurs as there are right now, it is crucial that your business and message stands out. In this episode, I talk about the importance of not only shifting your message, but also shifting

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How I Generated $1.2 Million In 9 Months With A Brand New Program

In this episode, I share some imperative lessons I had to learn in order to successfully scale out an online business. There are massive misconceptions that tell you it’s easy to have an online business and that creating a course and then launching it is the best way to generate money. Here’s the truth: most

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Is College Still The Safe Option

Here’s what I always think about as a parent, how do we raise our kids to be prepared to adapt to the opportunities and challenges that WE aren’t even aware are going to be out there when they grow up? How do we teach our kids that their passion CAN be their career? How do we

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Grab "The Video 4x Effect Methodology" FREE PDF Training

Fix your unheard, broken content with Brandon's proven Content and Messaging Methodology

About Brandon

Brandon has been a part of numerous web-based companies over the last 8 years. He started early by building, growing and selling websites while attending UC Irvine. Some of those sites were even reaching 20,000 unique visitors in a day. With a wide portfolio ranging from humor to information sites he has bought, created, flipped, and developed numerous sites throughout his time in college. After leaving UC Irvine, he began working for a video marketing company and a local daily deal site based in Southern California. He quickly became VP of Production at the video marketing company where he held that position for 3 years before starting SoldWithVideo.com. Since founding SoldWithVideo.com he has been helping small businesses increase their local advertising through video marketing, while keeping it extremely affordable. When not at the SoldWIthVideo.com offices working on his or clients businesses, Brandon enjoys backpacking, mountain biking, cycling, camping, running, watching movies, and hiking.


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