A mistake that so many entrepreneurs make is not bridging the gap between their message and their offer. In a world full of online business owners, connecting your unique solution and your message to your content and offer can help you stand out in your market. In part 2 of this series, I’m talking about
How can you fix your content and messaging, when you don’t even realize what you’re doing wrong?! This is something that so many entrepreneurs struggle with! And it’s something that today’s guest and Video 4x student, Kat Elizabeth, was struggling with prior to joining Video 4x! In this episode, I’m talking to Kat about having
One mistake that so many entrepreneurs make is focusing more on what others will think of them than standing up for what they really believe in. This leads them to play it safe in the middle and causes them to blend in with everyone else. In Part 1 of this two-part series, I’m talking about
So many entrepreneurs and this may include you, have felt defeated when they continually put out content but it seems like no one is listening. Today’s guest went through that too… until her messaging changed forever. Today I’m talking to Video 4x Effect student, Dr. Tonia Winchester, about remembering who you are, finding the right
A lot of entrepreneurs are making simple mistakes with their content… and they don’t even realize it because everyone else in their market is doing the same thing! In this episode, I’m breaking down the 3 common things that lead to unheard content and what to do about them so that you can get out
It’s true! The online space is shifting, and it’s shifting fast. With as many online entrepreneurs as there are right now, it is crucial that your business and message stand out. In this episode, I talk about the importance of not only shifting your message but also shifting the mindset that you operate from. There
There’s one big reason that so many entrepreneurs and this may include you, remain unheard and are struggling to attract the customers they want, and it has everything to do with the identities that are being used in their messaging. In this episode, I’m breaking down why the dated method of using only one avatar
Most entrepreneurs would be devastated if they lost $20K overnight, but the ability to cope with the ‘failure’ is what allowed today’s guest to rise to the top 1% of his field. In this episode, I’m talking to 27-year-old real estate agent Shane Dulgeroff who has learned to reframe his failures and turn them into
So many entrepreneurs have found themselves stuck in jobs that they weren’t passionate about because there was a fear of starting the business they really wanted. But what if you didn’t let the fear stop you? In this episode, I’m talking to Amber Lilyestrom, who decided to leave her corporate career behind to follow her
Many entrepreneurs and this may include you, focus on generating revenue solely from their business, and I can tell you from personal experience that doing that could be a point of failure. In this episode, I’m welcoming back my friend Mel Abraham who is a CPA-trained Financial Educator, to talk about the four financial focuses
Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we’re replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable
Ever scroll past a post that nails your exact pain point and think, “How did they get inside my head?” If it doesn’t happen every day, we need to fix that. I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift
“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a
Ever feel like you’re preaching into the void? You launch your solution, shout about the features… and hear crickets. They’re not ignoring you they just can’t see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today’s world,
Ever felt like you’re pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you’re driving 40 mph and your car starts shaking. A sign that reads “We fix timing belts” won’t make you stop you
When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?
