Mastery: Messaging’s Most Powerful Element

After working with over 1,000 students on creating powerful content and messaging, one of the biggest misunderstandings is thinking it all comes down to frameworks. Sure, frameworks and language patterns help (I have an entire program full of them), but if you’re not able to fill up those frameworks and language patterns with depth, real

Read More »

Using Specificity To Access Your Audience’s Subconscious

Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the “ohhhh, now I get it” head-nod, or even physically throw their hands in the air? Well, in this episode I’m sharing how to access your audience’s subconscious mind

Read More »

How To Master The Art Of Negotiation In Business And Life

When it comes to negotiation and learning persuasive communication people get uncomfortable. I want to help you pay less and save more. Because whether it’s you walking your dog this morning so your wife can take the kids to school, or choosing your second favorite brunch place because your good friend likes to eat outside…

Read More »

My Decision-Making Process When I’m Stuck Between Multiple Ideas

As entrepreneurs, we have SO many ideas. We see so much potential in several different directions, multiple opportunities pop up at once, and we’re excited about the options. This can make it difficult to figure out what direction you actually want to go in. In this episode, I’m sharing my decision-making process as an entrepreneur

Read More »
Episode Title: The Key Elements Julie Solomon Used To Rewrite Her Limiting Beliefs

The Key Elements Julie Solomon Used To Rewrite Her Limiting Beliefs

Are you struggling to get what you want? You’re intelligent, hard-working, and driven, but you’re struggling to reach your goals and you can’t quite put your finger on why. Or, is there a business roadblock you just can’t seem to move past? Well, you’re not alone! A lot of my students, listeners, and peers experience

Read More »
Episode Title: Redefining Failure And Using It To Change Your Life

Redefining Failure And Using It To Change Your Life

You will fail, it’s a given. But, the determining factor of success in business and your true “make or break” isn’t YOU or if you fail. What will make or break your business is how you view failure. In this episode, I’m breaking down how to turn your failures into your best assets. Listen in

Read More »
Episode 124 Title: How To Navigate Business By Design To Make 6 Figures In 6 Months

How To Navigate BBD To Make 6 Figures in 6 Months

I started my business broke and living with my in-laws. I tried LOTS of different strategies, frameworks, and online courses… but there was ONE move that fast-tracked my success the most and that’s when I worked with James Wedmore. He showed me how to launch, systemize my business, market, and put a course together, and

Read More »

Latest Posts

The Lessons That Saved My Life and Business

Ever feel like life is out to get you? Divorces, broken partnerships, a business that tanks… Over the past three years, I’ve been slapped with problem after problem, change after change stripped down to nothing and stuck in survival mode. I found a handful of lessons that helped me move through the chaos faster, rebuild

Read More »

Dynamic Shifting Education Got me 2 Million Views on A Reel

Ever post two almost-identical reels and one explodes with 2 M views while the other flops at 8 K? That happened to me, and I was scratching my head. I dug into Content Lab’s analytics and realized it wasn’t just the framework it was the teaching. The videos that blew up weren’t simple tutorials. They

Read More »

Why You’re Replaceable (And How Not To Be)

Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we’re replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable

Read More »

Stop Crafting Generic Copy, Diagnose Your Audience

Ever scroll past a post that nails your exact pain point and think, “How did they get inside my head?” If it doesn’t happen every day, we need to fix that.  I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift

Read More »

The 2 Questions That Kill Sales Objections

“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a

Read More »

© 2020 Brandon Lucero. All Rights Reserved.