Can one small change to your hook kill a video’s reach?
Apparently, yes.
This past week, I recreated a video that had previously gotten 2.3 million views. I used the same topic and the same content… but changed the hook.
The new video got 2,400 views.
Ouch.
It’s week two of my journey to create another million-view video, and I’ll be honest: none of my videos from week one even broke 20,000 views.
But that doesn’t mean it’s time to scrap the topics and start over. The numbers are giving me clues about what to change next.
Today on the podcast, I’m breaking down my week-one results, what the analytics are telling me, and how I’m adjusting my videos moving forward.
Listen in and discover:
– How to tell if your topic is working but your hook isn’t
– The video metrics I’m looking at beyond view count
– Why closing an open loop can cause people to drop off
– How a simple change in filming location could affect performance
– Which videos I’m redoing this week (and what I’m changing)
Here’s the truth → A video that doesn’t take off isn’t necessarily a bad idea.
It might just need a better hook.
Tune in and follow along as I use the numbers to get closer to that million-view video!
If you want the bots, the analytics, and the frameworks we’re using behind the scenes for this challenge, grab the Content Lab Trial Playbook here: https://learn.brandonlucero.com/cl-trial-content-playbook
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Website: https://www.brandonlucero.com
