I get this question all the time: “Brandon, how do I make my story go viral?”
Wrong question.
Nobody’s scrolling through Instagram hoping to hear a great story. They’re looking for something that helps them. A lesson. An answer. A shift.
So the real question isn’t “how do I make this story pop”… it’s “what story do I have that leads into my teaching?”
We’ve been testing this nonstop inside Content Lab (we just crossed a thousand members, by the way), and we stumbled onto two frameworks that are converting almost every time we run them.
Today on the podcast, I’m walking through both, step by step.
Listen in and discover:
- The exact 3-step process for turning a lesson into a story worth sharing
- Why starting with the most shocking moment (instead of the beginning) stops the scroll
- How to build an “open loop” that keeps people watching through to the teaching
- The second framework, which opens with zero mention of your teaching and still lands there
- Why telling a story from someone else’s point of view can actually make it more believable
Here’s the truth → A good story by itself doesn’t mean anything. It’s only powerful when it’s built to lead somewhere… your lesson, your offer, your next sale.
Tune in now and learn how to turn your experiences into hooks people can’t scroll past.
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Website: https://www.brandonlucero.com
