Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales?
I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that make someone think, “Wow, that’s me.”
Today on the podcast, I’m ditching generic “give more tips” advice and diving into relevancy triggers—how to nail those exact scenarios so your audience feels heard, builds trust fast, and finally converts.
Listen in and discover what “relevancy” really means and why information overload fails, the four pillars of experience (emotions, mistakes, thoughts, situations), how to use identity and hyper-specific scenarios to stop the scroll, real-world metaphors—from car mechanics to comedians—that land every time, and the exact strategy we used to grow 27,000 followers in two months.
You don’t need to dump every tip you know. You need your audience to feel seen. Ready to transform your message? Tune in now and start using relevancy triggers in your content today.
Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
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