Messaging is not content or copy… it’s an ecosystem with 3 powerful hidden elements. In this episode, we’re going back to the roots of powerful and effective messaging that can and will make your business stand out. Tune in to hear me reveal what those hidden elements are and how to implement them in your

When you can create a message so powerful that it doesn’t take your audience out of a moment… that’s when your marketing plays into the invisible elements but also when you’ve created an irresistible offer. But how exactly does it work? In this episode, I’m talking to filmmaker & video strategist James Cooper who has

A belief that so many struggling online business owners get stuck on, is that you HAVE to have a plan, a strategy, a system before hiring anyone, and that’s just not the truth. In this episode, I’m talking to my Integrator, Taylor Cooper, who helped transform our business from $40k in debt to a multi-million

You can have great marketing, but still have a broken business, and you might be wondering how exactly that happens. In this episode, I’m talking to my good friend and mentor, James Wedmore, about the elements of great marketing and how to scale and sustain growth for any course creator in 2021 (because things changed

Content creation, audience building, sales, and marketing are huge parts of creating an online business, but one of the things that people rarely talk about is what happens in the business after the sale. In this episode, I’m talking to Josh Cedeño, who is the Director of Customer Success at Team Wedmore and is an

If you’re having trouble getting people to show up to your training (webinars, video series, challenges, etc) or some people do show those things but your pitch always falls flat, then this episode will be incredibly powerful for you. In this episode, I’m talking about how important it is to create demand for your course

Something that I see so many entrepreneurs struggle with is figuring out how to run a business in a crowded niche, but here’s the thing – success isn’t about finding something new, it’s about being different or unique. In this episode, I’m talking to Executive Chef Marcus Webster about how he unlocked the secret to

As a parent and entrepreneur, I often wonder about how we can teach our kids and the generations to follow to be adaptable and follow their passion because the future is so unknown, the possibilities are endless, and the road to success isn’t as narrow as it once was. In this episode, I’m talking to

There’s one common mistake I see so many entrepreneurs make in their messaging that keeps them from truly scaling their business – and that mistake is explaining when they should be persuading. In this episode, I’m breaking down the difference that persuasion versus explanation can make in your business, how to spot the difference in

We hear so much about Facebook ads these days, but the truth is, using search, display, and Google & YouTube ads to generate leads and nurture them into sales can be hugely effective and profitable. In this episode, I’m talking to Michael Alaniz, an ads genius who helped us literally pick out audiences that are