If your content is getting views and what you’re saying is resonating with your audience, but you’re still not seeing the growth you want and are struggling with staying consistent, you might be at the Heard Entrepreneur level of Message Evolvement, which is where I see so many entrepreneurs get stuck. In this episode, I
Your content is getting some views, but you’re still not sure if the people watching are the RIGHT people who will eventually buy from you. If this sounds familiar, you might be at the Seen Entrepreneur level of Message Evolvement. In this episode, I will be sharing what it means to be at Level 2
If you have a unique solution and voice to bring to the table that you know can improve someone’s life… and yet you are struggling to get the eyes, traction, and trust you need from an audience to get them to want to invest in you, you might be what I call an Unheard Entrepreneur.
One common block my students experience is believing their messaging will take one adjustment and be fixed forever. But messaging isn’t a one-and-done type of framework – it’s a living breathing thing. After working with over 1000 students and clients, producing millions and millions of views online, and generating millions of dollars worth of sales
There are two problems keeping people in the corporate world as opposed to going full-time with their entrepreneurial dream – the corporate world is comfortable, predictable, and reasonably “safe” financially and there are no sales in their own business. It’s hard to leave a paying job when you don’t have sales coming in! In this
If you’re doing everything you “should” be for your business like buying the perfect courses, writing the blogs, posting on socials, and hiring out tasks but still aren’t seeing the results you want; then there’s a loss of balance when it comes to masculine and feminine energy. After working with thousands of students and going
Want an influx of cash flow every single month with one simple sales mechanism? This year our team had the BIGGEST launch in the history of the company and it wasn’t our normal launch event that brought in the numbers. It was the bootcamp– our virtual event, and in this episode, you’ll get some insight
Are you experiencing the “flexibility” trap? If you feel torn between two worlds when it comes to family and your business, then this could be you. In this episode, I’m joined by Elizabeth Hartke, founder of the Luminary Leadership Company to talk about how to diagnose if you’re trading in freedom in for flexibility (hustle-culture
Have you ever watched a movie that pulled you in so far that you literally forgot where you were? Burned dinner in the oven because of the book you were reading? Or maybe stayed up way later than you should because you got hooked on a new TV show? Well, I’m here to tell you
Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the “ohhhh, now I get it” head-nod, or even physically throw their hands in the air? Well, in this episode I’m going to be talking about what I call
Ever felt like you’re pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you’re driving 40 mph and your car starts shaking. A sign that reads “We fix timing belts” won’t make you stop you
When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?
I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d
