223 episodes

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.

Like what you hear? Subscribe to the show!

The New Generation Entrepreneur Podcast Brandon Lucero

    • Business
    • 5.0 • 194 Ratings

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.

Like what you hear? Subscribe to the show!

    Mastery: The Secret Ingredient To My First Million Dollar Year

    Mastery: The Secret Ingredient To My First Million Dollar Year

    If you feel like results aren’t coming fast enough, you’re missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you’ve been teaching things you know can help people, then this episode is for you!
     
    I’m discussing a messaging tool I don’t cover very often, but it’s literally the foundation of my success (and many of my students). It’s the foundation of our program's success, and it’s why we have so many testimonials and case studies. So, what’s the tool? Mastery. Listen in and discover the secret to really great communication, messaging, and marketing, three things you need to master your craft, how to lean in and follow your truth, and stories of growth through difficult times.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    [FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads 
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero
    Website: https://www.brandonlucero.com 

    • 28 min
    5 Ways To Understand Your Audiences' Thinking Better

    5 Ways To Understand Your Audiences' Thinking Better

    The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.
     
    So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you’ll experience deeper, stronger, and more effective communication.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    [FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads 
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero 
    Website: https://www.brandonlucero.com 

    • 38 min
    Awareness: The Hidden Secret To Messaging and Life

    Awareness: The Hidden Secret To Messaging and Life

    When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode I’m going to cover ways you can tap into your audience’s awareness to communicate well and grow your business!
     
    Listen in and discover how to unlock more opportunities for growth in your personal life and business, the secret to persuasion (instead of convincing or explaining), the difference between a mistake and a problem, and four ways to identify your audience’s level of awareness. I’ll also cover, in detail, how to ask your audience about what they’re going through and how to break through generalizations. Learn how to go beyond “generalized” messaging so you can meet your audience where they are and confidently bring in more sales.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero
    Website: https://www.brandonlucero.com 

    • 31 min
    How To Integrate Messaging In YOUR Specific Business Successfully

    How To Integrate Messaging In YOUR Specific Business Successfully

    We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we’ve ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached).
     
    So, in this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM inside their business, how to successfully implement these principles in your own business, and clarity and insight into integrating these powerful messaging philosophies.
     
    This is your chance to hear from students on their personal journeys to growing a business and using proven messaging techniques that work. Students discuss moving an offline business online, transforming their struggles with marketing and personal branding into true growth, and so much more.
     
    PS - We're re-releasing the replays of Master Your Profitable Messaging for 48 hours! Want access? DM me on Instagram @iambrandonlucero.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    • 52 min
    Inside Look Of NGM and NGM+! Will You Actually See Results?

    Inside Look Of NGM and NGM+! Will You Actually See Results?

    One time a year, we open the doors to New Generation Mastery, and it’s happening right now! It’s the perfect time to peek inside the two levels of our program (NGM and NGM+, the accelerator program) and see if it’s right for YOU. Because if you have a messaging problem, I don’t want you to wait another year to fix it.
     
    Join me on this episode to learn about our programs and discover exclusive bonuses we’re offering now, who benefits from these programs and what results to expect, how to know if it’s the right timing for you and your business, and a peek inside how we help you solve your messaging problems. If you’re curious about what goes on inside our programs, what results to expect, or simply want to hear more about the offer… don’t miss this episode!
     
    There’s a reason we say, “It’s the program that makes all other courses work.” Once you dial in your messaging, all the strategies and frameworks fall into place.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    The doors to New Generation Mastery are open for the ONLY time in 2024! Enroll here - https://brandonlucero.com/ngm 

    • 30 min
    The Top 5 Mistakes That People Make When It Comes To Messaging

    The Top 5 Mistakes That People Make When It Comes To Messaging

    If you’re following along with us, then you know we’re smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously I had to share this with YOU on the podcast!
     
    Inside this training, I cover what’s causing problems in your content, webinars, launches, sales, and almost every piece of communication you could have. Listen and discover the top 5 reasons why messaging doesn’t work, why repeating yourself is GREAT, how to avoid each mistake, and the hardest part of creating powerful messaging (and a way to make it easier).
     
    Remember, this was a live training in a Facebook group for the 3-day event, so you’ll hear me welcome the audience and speak to entrepreneurs who showed up live with questions. I love holding this event each year and can’t wait to share all this messaging goodness with you!
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    [FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm 

    • 45 min

Customer Reviews

5.0 out of 5
194 Ratings

194 Ratings

Northyo ,

Relevant!

He gets me and I am getting him and his concepts. They are all so digestible and bite size.

Kryzzle503 ,

New favorite!

Loving the honest and open conversations Brandon is having on this podcast and his breakdowns of key messaging practices! Thanks for great content 🙌🏼

kjb0514 ,

Engaging, inspiring, and informative!

Brandon and his incredible guests shine the brightest of lights on what it means to be the best you can be both professionally and personally. Engaging, inspiring, and informative are just a few of the words I’d use to describe the time you’ll spend with them. Thanks so much for putting out such a spectacular show Brandon - keep up the great work!

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